Did you know that recent studies indicate that 65% of people who quit their jobs cite “lack of appreciation” as one of the main reasons? Appreciation drives engagement. Engagement drives happiness levels. Happiness improves customer service.
A landmark study published in Harvard Business Review asserted that a 5% increase in customer loyalty can increase profits from 25% to 85%. That statistic alone should be enough to convince you that customer loyalty is critical to engagement.
Tony Hsieh, CEO of Zappos in his book, Delivering Happiness, says “Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.” Their first Core value is to “Deliver WOW Through Service”.
This is not rocket science! Develop a CULTURE OF APPRECIATION in your organization.
Do something every day to say thank you! Celebrate Your Wins!
- Send a handwritten Thank You Card to a client or supplier.
- Buy your department a box of cookies!
- Take over someone’s desk for an hour – it will do both the employer a/o supervisor and the employee some good!
When you focus on the good things that happen, you will find that you more good things will happen. Actually, they were always there, we just love to focus on the negative.
I dare you to thank at least 3 people in your organization for something they have done and see the results. No wait – double dare!!! Then post here and share!